MME 243
Broadcast Reporting and Newswriting Lab
3
Credit Hours
This
class refines newswriting skills for broadcast. It introduces broadcast
journalism majors to basic beat and public affairs reporting, such as
police, fire, city council and courts. Students will learn to write and
produce their stories for radio newscasts.
Required of all broadcast journalism majors.
Prerequisites: MME 201 and 202.
MME 300
Persuasion and Propaganda Lecture
3 Credit Hours
This course studies persuasive communication
as found in the media. It analyzes the role of the mass media in the creation
and use of public opinion and propaganda. It will emphasize the use and
abuse of persuasive communication.
Required of all public relations and advertising majors.
Prerequisites: MME 201 or permission of the instructor.
MME 307
Media Management Lecture
3 Credit Hours
This
course surveys the ownership, structures and organization of different
forms of media. It introduces students to the basic demands on and dilemmas
of media managers. It includes practical solutions to typical problems
in managing a media business.
Prerequisites: MME 201 and 202 or permission of the instructor.
MME 308
Online Journalism
Lab
3 Credit Hours
This course introduces students to the emerging
field of online journalism. It teaches basic Web design and the use of
text, graphics, video and audio on the Web. It examines the pressures,
pitfalls and advantages of online reporting. It stresses sound journalistic
news values and judgment for reporting responsibly in the new world of
online journalism.
Required of all print and broadcast journalism majors.
Prerequisites: MME 201 and 202.
MME 311 Contemporary Editing
Lab
3 Credit Hours
This courses teaches the skills and theoretical
concepts demanded by 21st century news coverage and technology. It includes
copy editing on computer, pagination, page layout and design, and techniques
for coaching and working with writers to develop story ideas. It stresses
an editor's responsibility to assure balanced, thorough and accurate coverage
of a multicultural society.
Required of all print journalism majors.
Prerequisites: MME 201 and 202.