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Courses

MME 318 Visual Communication                     Lab                  3 Credit Hours

            This course introduces students to basic theories and skills in visual communication. It includes the selection and editing of photographs; the use of maps, charts, graphs, artwork and other graphic-design elements in traditional print and online media, as well as other publications. It introduces students to common graphic programs such as Quark and Adobe Photoshop.
Required of all print, public relations and advertising majors.

Prerequisites: MME 201 and 202.                                                                   

MME 319  TV Newscast 2                                          Lab                  3 Credit Hours

            This course teaches advanced television production and anchoring of a television newscast. Students will assume the responsibilities of assignment editor, producer, video producer, director, and on-air anchors (news, sports, weather) for a newscast.  
Required of all broadcast journalism majors.      

Prerequisites: MME 201, 202, 243 and 314

MME 320  Multicultural Reporting                  Lab                   3 Credit Hours

            This course builds on and strengthens students’ concepts and skills in reporting on a diverse society. It includes case studies of press coverage, its perceptions among diverse communities and its effects on those communities. It teaches reporting, writing and editing techniques for fairly and thoroughly covering diverse communities. 
Required of all print and broadcast journalism majors.

 Prerequisites: MME 201 and 202.

MME 321 Writing for Public Relations              Lab                  3 Credit Hours

            This is the introductory writing course in public relations and corporate communications.  It includes producing program materials and activities such as news releases, brochures, flyers, pamphlet development, copy writing and general business communication.
Required of all public relations majors. 

Prerequisites: MME 201, 202 and 209.

MME 324 Writing & Creative Strategies in Advertising       Lab          3 Credit Hours

            This course teaches the formulation of creative ideas and viable strategies. It includes copy writing for print, broadcast and online media.
Required of all advertising majors. 

Prerequisites: MME 201, 202 and 204.

MME 323  Digital Photography                               Lab                  1 Credit Hour

            This course introduces students to the basic technology of digital photography and the theories and skills of photojournalism. It will include photo selection, editing and layout on computers. It will include photography for online, broadcast and print journalism, and other publications.

Prerequisite: MME 201 or permission of the instructor.