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Advertising

Our advertising students prepare for varied careers in their profession. They learn strong writing, creative and critical thinking skills, as well as presentation and marketing. They study the business side of their profession and develop campaigns. They produce a portfolio of advertising materials and plans. They learn to create successful strategies. To give them those skills and concepts, they follow this series of courses:

Freshman Year
Fall Courses
Fall
BIO-101Nature of Life
3
ENG- 101 Written Comm I
3
HEA-200 Health Education
2
HIS-105 Civ I or HIS-107 African-American
3
MAT-109 or higher
3
PED-___(1hour)
1
UNV-101 Indiv&Life
1
TOTAL
16
Spring Courses
Spring
ENG-102 Written Comm II
3
HIS-106 World Civ II
3
MAT-110 or higher
3
PED-___(1 hour)
1
SCI-102 Intro to Physical Science
3
SPD-103 Oral Comm
3
TOTAL
16
Sophomore Year
Fall Courses
Fall
MME-200 Media & Multicultural Society
3
MME-201 Reporting & Newswriting 1
3
MME-202 Precision Language
2
HUM-201 Humanities I
3
CSC-120 or MGT-205
3
PSY-203 Intro to Psychology
3
TOTAL:
17
Spring Courses
Spring
MME-204 Principles of Advertising
3
MME-300 Persuasion and Propaganda
3
POL-201 Intro to Political Science
2
HUM-202 Humanities II
3
PHI-210 Logic & Scientific Method
3
SOC-205 Into to Sociology
3
TOTAL:
17

Junior Year

Fall Courses
Fall
ENG Lit (3 hours from list)
3
MME-324 Writing & Creative Strategies
3
MKT-311 Consumer Behavior
3
ECO-200 Intro to Economics
3
SOC-210 or PSY 205 or GEO-201
3
HIS (3 hours from list)
3
TOTAL:
18
Spring Courses
Spring
MME-318 Visual Comm
3
MME-424 Advertising Media Planning
3
SOC-250 or MGT-300 Social Science or Business Research
3
MKT-305 Principles of Marketing
3
ENG Lit (3 hours from list)
3
Outside elective
3
TOTAL:
18

 

Senior Year

Fall Courses
Fall
MME-404 Ethics in Journalism/Comm
3
MME__(elective, 1 hours)
1
ENT-210 Entrepreneurship
3
MME-495 Senior Capstone (campaigns)
3
MME-424 Advertising Media Planning
3
TOTAL:
13
Spring Courses
Spring
LAS Elective
3
MME-453 Comm Law
3
LAS Elective
3
Outside elective
3
TOTAL
12

 

TOTAL CREDITS for DEGREE: 128