Our advertising
students prepare for varied careers in their profession. They learn strong
writing, creative and critical thinking skills, as well as presentation and marketing.
They study the business side of their profession and develop campaigns.
They produce a portfolio of advertising materials and plans. They learn
to create successful strategies. To give them those skills and concepts,
they follow this series of courses:
|
Freshman
Year
|
Fall
Courses
|
Fall
|
| BIO-101Nature
of Life |
3
|
| ENG-
101 Written Comm I |
3
|
| HEA-200
Health Education |
2
|
| HIS-105
Civ I or HIS-107 African-American |
3
|
| MAT-109
or higher |
3
|
| PED-___(1hour)
|
1
|
| UNV-101
Indiv&Life |
1
|
| TOTAL
|
16
|
|
Spring
Courses
|
Spring
|
| ENG-102
Written Comm II |
3
|
| HIS-106
World Civ II |
3
|
| MAT-110
or higher |
3
|
| PED-___(1
hour) |
1
|
| SCI-102
Intro to Physical Science |
3
|
| SPD-103
Oral Comm |
3
|
| TOTAL
|
16
|
|
Sophomore
Year
|
Fall
Courses
|
Fall
|
| MME-200
Media & Multicultural Society |
3
|
| MME-201
Reporting & Newswriting 1 |
3
|
| MME-202
Precision Language |
2
|
| HUM-201
Humanities I |
3
|
| CSC-120
or MGT-205 |
3
|
| PSY-203
Intro to Psychology |
3
|
| TOTAL:
|
17
|
|
Spring
Courses
|
Spring
|
| MME-204
Principles of Advertising |
3
|
| MME-300
Persuasion and Propaganda |
3
|
| POL-201
Intro to Political Science |
2
|
| HUM-202
Humanities II |
3
|
| PHI-210
Logic & Scientific Method |
3
|
| SOC-205
Into to Sociology |
3
|
| TOTAL:
|
17
|
|
|
Junior
Year
|
Fall
Courses
|
Fall
|
| ENG
Lit (3 hours from list) |
3
|
| MME-324
Writing & Creative Strategies |
3
|
| MKT-311
Consumer Behavior |
3
|
| ECO-200
Intro to Economics |
3
|
| SOC-210
or PSY 205 or GEO-201 |
3
|
| HIS
(3 hours from list) |
3
|
| TOTAL:
|
18
|
|
Spring
Courses
|
Spring
|
| MME-318
Visual Comm |
3
|
| MME-424
Advertising Media Planning |
3
|
| SOC-250
or MGT-300 Social Science or Business Research |
3
|
| MKT-305
Principles of Marketing |
3
|
| ENG
Lit (3 hours from list) |
3
|
| Outside
elective |
3
|
| TOTAL:
|
18
|
|
Senior
Year
|
Fall
Courses
|
Fall
|
| MME-404
Ethics in Journalism/Comm |
3
|
| MME__(elective,
1 hours) |
1
|
| ENT-210
Entrepreneurship |
3
|
| MME-495
Senior Capstone (campaigns) |
3
|
| MME-424
Advertising Media Planning |
3
|
| TOTAL:
|
13
|
|
Spring
Courses
|
Spring
|
| LAS
Elective |
3
|
| MME-453
Comm Law |
3
|
| LAS
Elective |
3
|
| Outside
elective |
3
|
| TOTAL |
12
|
TOTAL
CREDITS for DEGREE: 128
|
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 |