MME 200 Media in a Multicultural Society                Lecture  3 Credit Hours

            This course surveys the mass media, their economics, influence on and relationship to society. It distinguishes the press from other media and highlights the press’ First Amendment rights and responsibilities in a democracy. It examines the press’ and other media’s roles and obligations in a culturally diverse society. It prepares majors and non-majors to be informed citizens and participants in a media-saturated world, to be knowledgeable critics of different forms of the mass media and to hold the press and other media accountable to high standards.
Required of all department majors. Open to non-majors.

MME 202 Precision Language                                               Lab    2 Credit Hours

            This course teaches the language skills and writing styles needed by journalists and other communications professionals. It stresses grammar, the Associated Press stylebook, punctuation, spelling and sentence structures for writing well, vividly and correctly for a mass audience. It teaches students the need and skills for precision in their use of language in journalism and the communications professions.
Required of all department majors.

MME 201 Reporting and Newswriting 1                           Lab    3 Credit Hours

            This is the foundation course for all sequences in the department. It teaches research methods for gathering information, critical thinking to analyze the comparative importance of the information, and interview techniques. It builds strong skills in writing and language use. It gives students practice in reporting and writing in basic news story formats and styles that also are applicable to other communications professions. It introduces students to the demands of quickly and accurately gathering information, analyzing it and writing on deadline.
Required of all department majors.

MME 204 Principles of Advertising                                    Lecture   3 Credit Hours

            This course introduces students to the basic principles of advertising and its relationship  to different forms of media, marketing and consumers. It includes theories, strategies, and elements of visual design, copy writing and sales.
Required of all advertising majors.                  

 Prerequisite: MME 201 or permission of the instructor. 

MME 209 Introduction to Public Relations                  Lecture 3 Credit Hours

            This course introduces students to the basic concepts of public relations. It surveys principles, theories, strategies, techniques and practices of the public relations profession. 
Required of all public relations majors.

Prerequisite: MME 201 or permission of instructor.

MME 214 Reporting and Newswriting 2                             Lab    3 Credit Hours

            This course builds on and strengthens reporting and newswriting skills gained in MME 201. It teaches basic beat and public affairs reporting, such as police, fire, city council and courts. It introduces students to “issues” beats focused on such topics as health, religion, business, multicultural and minority affairs, urban affairs and technology. It requires students to choose a beat, cultivate sources, develop story ideas and write news and feature stories from the beat.
Required of all print journalism majors.            

Prerequisites: MME 200, 201 and 202.