HU Students Compete in Prudential Financial' 2008 Business Case Competition

Hampton, VA - Winners of the Prudential Financial 2008 Business Case Competition, which is held in collaboration with the Hampton University School of Business, were chosen April 11 at Prudential Financial headquarters in Newark, N.J. The winning team entitled, SKLW Associates, included Hampton University students Shayna Thompson, Kimberly A. Pace, Leon Chisolm and Whitney Barno. Undergraduate and graduate teams participated in this year's competition by recommending strategies on which generational group offers Prudential Retirement the best opportunity for growth as a target market. Each student of the winning team received a $5,250 cash award.

HU School of Business professors collaborate with executives from Prudential to develop the case study. Six teams had three weeks to prepare and present their recommendations, based on a predefined set of criteria, to a panel of Prudential executives who traveled to the university to meet with competitors. Finalists were invited to Prudential's headquarters for a full day of events, including the presentation of their strategies to a panel of senior executives.

"The business case competition is a win-win for both Hampton and Prudential," said Dr. Sid Credle, dean of the HU School of Business. "Our students get the opportunity to discuss business strategy with one of the nation's most recognized financial services companies, while Prudential gets the benefit of fresh and creative recommendations from students who, in many cases, very closely mirror the markets it wishes to serve." Prudential Financial, Inc., is a financial services leader that offers a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, investment management, and real estate services.

"We're excited about our ongoing relationship with Hampton University, which we believe helps prepare promising students for a successful career in financial services," said Mark Grier, Vice Chairman, Prudential Financial, Inc. "The competition offers us the opportunity to meet and engage tomorrow's future business leaders through a discussion on the very real challenges facing our company, as we seek to put millions of American workers on the path to a secure retirement."

# HU #

About Hampton University
Hampton University, a dynamic, progressive institution of higher education, is a privately-endowed, non-profit, non-sectarian, co-education, historically black university. It is located in southeastern Virginia and boasts one of the loveliest campuses in the nation, with a picturesque waterfront and historic buildings and landmarks. Comprised of seven schools, a Graduate College and a College of Continuing Education, Hampton University is among the leaders in higher education.

About Prudential Financial, Inc.
Prudential Financial, Inc. (NYSE: PRU), a financial services leader with approximately $648 billion of assets under management as of December 31, 2007, has operations in the United States, Asia, Europe, and Latin America. Leveraging its heritage of life insurance and asset management expertise, Prudential is focused on helping more than 50 million individual and institutional customers grow and protect their wealth. The company's well-known Rock symbol is an icon of strength, stability, expertise and innovation that has stood the test of time. Prudential's businesses offer a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, investment management, and real estate services. For more information, please visit www.prudential.com.